Since we first founded in 2007, S.T.D has implemented an achievable number of projects to help brands spread their influence on their desired markets, and connect with their targeted audience.
Here are a few examples of our past projects.
NikeBasketball x S.T.D."I GOT NEXT" Collaboration
NikeBasketball collaborated with series of influential organizations from different industries to boost its 2017 summer campaign “I GOT NEXT”.
Representing the music industry, S.T.D. produced a limited version “I GOT NEXT” handbag as a support for the campaign.
The handbag is sold on S.T.D.’s online store and has become this summer’s fashion must-have.
S.T.D. 与NikeBasketball推出 [下个我上] 联名手包，长久以来支持独立音乐人的我们作为这群音乐英雄的代表希望借此将这份[无畏挑战，踏出第一步]的精神传递下去，激励更多新鲜的声音出现在音乐以及整个文艺产业中。
NikeBasketball x S.T.D「下个我上」在S.T.D.淘宝店发售，限量50款，已成为各大潮流人士的新宠是今夏必备的流行单品。
SONOS AND GORILLAZ Immersive Music Experience "SPIRIT HOUSE"
Sonos, the home sound system, has teamed up with Gorillaz to create Spirit Houses in celebration of the band’s new album “Humanz.”
After New York, Berlin and Amsterdam, Sonos brought the immersive Fan Experiences which highlight its produce PLAYBASE to Shanghai. The pop-up project was in Jingan Kerry Centre, Shanghai, 1st June to 4th June， 2017.
As the leading music and PR agency, S.T.D. was in charge of the event’s marketing and media promotion.
We invited over 30 leading media companies whose expertise varies from music to lifestyle and culture. The media coverage continued consistently throughout the whole campaign including pre-event exposures event-live reportsand after event features.
After the announcement on 31st May, the reservation system was fully booked within 24 hours. Until 4th June we have generated over 27 Million media impressions.
Meanwhile, we invited over 50 influencers as the special guests of the project. They delivered the concept of the event to their followers on social media and created further influence of the event, branding the brand as a high-tech must have in modern chic life.
Adidas The Original Party Series
In 2017, Adidas is planning to throw 16 Original Parties to China's top 4 cities including Beijing/ Shanghai/ Chengdu/ Guangzhou across four seasons.
The sub-culture leading promoter S.T.D. will cooperate with Adidas to represent the most creative and authentic party experience that delivers adidas Originals's 2017 campaign "Original is never finished".
The spring theme is Aspire to Inspire, in this season we brought LA producer Nosaj Thing to BJ and SH.
2017 Adidas 将在北京/上海/成都/广州每个城市举办4个季节派对，横跨春夏秋冬并同时呼应品牌每个季节的产品。
春季的主题Aspire to Inspire,我们将洛杉矶知名制作人Nosaj Thing带到现场。
Xander Zhou x S.T.D. Generasian
In April, 2017, S.T.D. worked with Menswear designer Xander Zhou to host [Generasian Party] in Shanghai's legendary night club arkham's new location.
S.T.D. invited kiLLa Brew from Tokyo and other rappers representing the rising Asian Power. On top of that, the invitation-only party gathered the most influential individuals in the areas of fashion, music and culture, and the coolest kids in town.
The party was interrupted by an unexpected surprise when Xander Zhou released the new menswear collection. Xander Zhou and Air Jordan's first collaboration and S.T.D. x Xander Zhou co-branding T-shirt were also released.
当晚登场的系列包括Xander Zhou 与 Air Jordan IV Pure Money 首度合作系列，以及与S.T.D.合作款Tee。一同登场的还有 Air Jordan XXXI Low Pure Money、Air Jordan I Mid 以及 Xander Zhou为Jordan品牌特别创作的手绘款。
Nike airmax 30 years anniversary campaign
Nike Air Max celebrates its 30 years anniversary in 2017.
As a part of Air Max's 30 years anniversary campaign S.T.D. selected 6 talented and well-known artists/ producers to produce singles based on 6 different Air Max series in their unique music styles, and collected them into a phenomenal album- remix my AIRS.
To encourage the most users interaction, an H5 page was created and users can customize their own Air Max music through a selection of interesting questions.
Nike Air Max 在2017年迎来其30周年。作为Nike Air Max 30周年庆典的环节之一，S.T.D.挑选了国内才华横溢的知名音乐家制作了一张意义非凡的专辑。
NIKE NRC JUST DO IT SUNDAY X SWING
Celebrating Nike Air Max's 30 years anniversary campaign KISS MY AIRS and promoting Nike Training Club, S.T.D. worked with NTC to organize an unique running & party experience which started with a 5 km night running from Nike's Huaihai road branch, and ended in one of Shanghai's most popular bars Arcade providing participants with all night free drinks and good music.
To make the most exposure and influence in public, S.T.D. invited a group of KOLs in fashion, music and culture industries to join the night.
作为Nike Air Max 2017年30周年庆典 KISS MY AIRS 的一部分，S.T.D.与Nike Training Club组织了一场结合夜跑与派对的时尚活动。从Nike 淮海路体验店起跑经过5公里后到达Arcade酒吧，所有参与夜跑的成员都能在Arcade享受整晚畅饮与美好音乐。
ACNE STUDIOS CHINA LAUNCH
S.T.D. hosted Acne China's 2017 launch party in Beijing. We invited two music producers Howie Lee and Jeffwhatever who represent trends in both music and fashion.
We also invited key influential individuals who lead young consumers' shopping preference to the launch party.
Acne Studio 2017年首次登陆中国的亮相派对由S.T.D.掌舵。
H&M Loves Music
For the last three consecutive years, S.T.D. has taken the lead on H&M's love for music campaign. We've exposed upcoming artists from China and the world to H&M audiences on the mainland. We've also sent reporters to Coachella for the inside scoop and allowed fans to create mixtape covers for their favorite artists. Not to mention throwing some of the biggest parties of the summer with the talented likes of Blood Orange, Tokimonsta, Alunageorge, Yelle and Giraffage in Shanghai, Chengdu, Hongkong and Beijing.
在过去的三年，S.T.D. 一直在为H&M LOVES MUSIC概念幕后出谋划策。今年我们再次把新兴的中国和海外艺人带到H&M受众的视野。我们安排特邀明星嘉宾经历世界最大音乐节之一Coachella并带回独家报道，H&M LOVES MUSIC的H5音乐创意网站鼓励用户互动为喜爱艺人的mixtape创作封面。最后Blood Orange, Tokimonsta, Alunageorge, Yelle 和 Giraffage 加盟到上海，成都，香港和北京H&M夏季四城巡演，为整个H&M LOVES MUSIC画上美好句号。
MO & CO.
In 2015, S.T.D. and Mo & Co. embarked on a creative journey through music and space with the campaign Music to Future. Music to Future’s focus was to unearth some of China’s top electronic producers with an interactive science fiction backdrop. Via a mobile HTML5 site users were able to create their own short 20 second science fiction GIF complete with their favourite track from a pool of Chinese producers. This concept was later taken on tourin major shopping malls in Beijing, Shanghai and Guangzhou where people could interactively make the gif on site.
2015年，S.T.D. 和 Mo & Co. 一起集思广益将太空和音乐元素结合创作了Music to Future的创意之旅。Music to Future发掘中国顶尖的电子音乐制作人，和互动科学幻想的画面融合。通过手机HTML5网站，用户可以选择喜欢的中国音乐制作人歌曲和20秒太空元素画面创作自己喜欢的GIF分享到自己社交平台。最后我们把这个概念落实到互动太空舱装置，在上海北京广州三地地标性商场进行展览，并把人流带回这个H5站。
VANS - House of vans
Since it's debut in 2014, we've worked closely with Vans in delivering world class musical experiences. We've had the pleasure to lead the music direction and book some truly jaw dropping shows around China. Needless to say House of Vans has been setting it off like a house on fire with acts including Joey Bada$$, Theophilius London,Peaches, Pusha T, Two Fresh, and Tuxedo by Mayer hawthorne and Jack One.
自2014， 我们与Vans紧密合作为House of Vans打造最兴奋最专业的音乐体验。我们很荣幸为喜欢的品牌一起研究音乐导向和邀请安排知名国内外艺人在中国创造一系列激动人心的时刻，其中包括Joey Bada$$, Theophilius London, Peaches, Pusha T, Two Fresh, Tuxedo by Mayer hawthorne and Jack One.
S.T.D. and Converse have been catalysing Chinese youth culture on the street for the better half of the last decade. This includes massive separate national tours with HEALTH, Trashtalk and Thrasher Magazine King of the Road tour, a nationwide band search and a pop-up Rubber Tracks studio in Shanghai and Beijing - these are just some of the examples on how we've encouraged the youth scream and not whimper.
在过去的五年，S.T.D. 和 Converse频频合作共同推进中国的青年文化发展。其中包括HEALTH和Trashtalk的大型全国巡演， Converse与滑板杂志Thrasher共同king of the road巡演，Rubber Tracks在北京和上海的pop-up录音室的制作和全国乐队招募。
Lane Crawford pulled off one of the largest and most talked about store openings in Shanghai for 2013. S.T.D. was an integral player in this and created a pop up Arcade bar complete with standing video game machines. We also supplied our very own R3 to DJ alongside Italian fashion icon Marcelo Burlon.
2013，连卡佛在上海举办了名声大噪的新店开张活动。 S.T.D.作为重要的拍档在现场呈现了pop-up Arcade酒吧和我们引以为傲的复古游戏机装置。同时S.T.D. 创始人之一R3 作为在上海最具音乐影响力的人物之一和意大利时装标志Marcelo Burlon一同表演。