Since we first founded in 2007, S.T.D has implemented an achievable number of projects to help brands spread their influence on their desired markets, and connect with their targeted audience. 

 Here are Some examples of our past projects.


NikeBasketball x S.T.D."I GOT NEXT" Collaboration

NikeBasketball collaborated with series of influential organizations from different industries to boost its 2017 summer campaign “I GOT NEXT”.

Representing the music industry, S.T.D. produced a limited version “I GOT NEXT” handbag as a support for the campaign.

The handbag is sold on S.T.D.’s online store and has become this summer’s fashion must-have.

NikeBasketball 联手影响力行业,推出一系列联名产品助阵2017“下个我上”季度主题。

S.T.D. 与NikeBasketball推出 [下个我上] 联名手包,长久以来支持独立音乐人的我们作为这群音乐英雄的代表希望借此将这份[无畏挑战,踏出第一步]的精神传递下去,激励更多新鲜的声音出现在音乐以及整个文艺产业中。

NikeBasketball x S.T.D「下个我上」在S.T.D.淘宝店发售,限量50款,已成为各大潮流人士的新宠是今夏必备的流行单品。


SONOS AND GORILLAZ Immersive Music Experience "SPIRIT HOUSE" 

Sonos, the home sound system, has teamed up with Gorillaz to create Spirit Houses in celebration of the band’s new album “Humanz.”
After New York, Berlin and Amsterdam, Sonos brought the immersive Fan Experiences which highlight its produce PLAYBASE to Shanghai. The pop-up project was in Jingan Kerry Centre, Shanghai, 1st June to 4th June, 2017.
As the leading music and PR agency, S.T.D. was in charge of the event’s marketing and media promotion.
We invited over 30 leading media companies whose expertise varies from music to lifestyle and culture. The media coverage continued consistently throughout the whole campaign including pre-event exposures event-live reportsand after event features. 
After the announcement on 31st May, the reservation system was fully booked within 24 hours. Until 4th June we have generated over 27 Million media impressions.
Meanwhile, we invited over 50 influencers as the special guests of the project. They delivered the concept of the event to their followers on social media and created further influence of the event, branding the brand as a high-tech must have in modern chic life. 
为了庆祝英国著名虚拟动画乐队Gorillaz新专辑<Humanz>的发行,美国家庭智能音响系统品牌Sonos携家庭影院音响产品系列中的最新产品PLAYBASE和现场高科技设备与投影技术,带给观众Gorillaz乐队时隔6年创作的新专辑《Humanz》的沉浸式音乐体验。
继纽约、柏林、阿姆斯特丹以后,Spirit House沉浸式音乐体验项目在2017年6月1日至6月4日来到上海静安嘉里中心与中国乐迷相见。
作为中国领先音乐、PR组织,S.T.D.负责Sonos本次活动的宣传。我们邀请了超过30家领先媒体,媒体包括与活动、品牌相关的音乐类、生活方式类以及文化类。
5月31日活动预约正式宣布后,不到一天的时间线上系统便被抢售一空。直至6月4日,活动收到超过2700万媒体曝光。
除此之外,我们还邀请了超过50位意见领袖。通过他们在社交平台分享自己的浸入式音乐体验,为品牌塑造“现代生活时髦必备”的形象,进一步提升品牌影响力。
 


Adidas The Original Party Series

In 2017, Adidas is planning to throw 16 Original Parties to China's top 4 cities including Beijing/ Shanghai/ Chengdu/ Guangzhou across four seasons.

The sub-culture leading promoter S.T.D. will cooperate with Adidas to represent the most creative and authentic party experience that delivers adidas Originals's 2017 campaign "Original is never finished".

The spring theme is Aspire to Inspire, in this season we brought LA producer Nosaj Thing to BJ and SH.

2017 Adidas 将在北京/上海/成都/广州每个城市举办4个季节派对,横跨春夏秋冬并同时呼应品牌每个季节的产品。

亚文化领袖机构S.T.D.将与Adidas一同呈现纯正创意的Original派对体验。

春季的主题Aspire to Inspire,我们将洛杉矶知名制作人Nosaj Thing带到现场。


Xander Zhou x S.T.D. Generasian

In April, 2017, S.T.D. worked with Menswear designer Xander Zhou to host [Generasian Party] in Shanghai's legendary night club arkham's new location.

S.T.D. invited kiLLa Brew from Tokyo and other rappers representing the rising Asian Power. On top of that, the invitation-only party gathered the most influential individuals in the areas of fashion, music and culture, and the coolest kids in town.

The party was interrupted by an unexpected surprise when Xander Zhou released the new menswear collection. Xander Zhou and Air Jordan's first collaboration and S.T.D. x Xander Zhou co-branding T-shirt were also released.

2017年4月,S.T.D.与多元星球设计师Xander Zhou携手掀起的「GENERASIAN」超现实亚洲新生代俱乐部在Arkham新址与Z世代的弄潮儿们野雅相见。
活动当晚汇聚了中国时尚、音乐、潮流、文化领域最具号召力的人群以及年轻一代最具代表性的意见领袖。
来自东京的当红亚洲说唱组合Killa Crew受到S.T.D.的邀请来到现场。
派对当晚的重磅惊喜在Xander Zhou出乎意料的时装发布会中揭秘。
当晚登场的系列包括Xander Zhou 与 Air Jordan IV Pure Money 首度合作系列,以及与S.T.D.合作款Tee。一同登场的还有 Air Jordan XXXI Low Pure Money、Air Jordan I Mid 以及 Xander Zhou为Jordan品牌特别创作的手绘款。


Nike airmax 30 years anniversary campaign

Nike Air Max celebrates its 30 years anniversary in 2017. 

As a part of Air Max's 30 years anniversary campaign S.T.D. selected 6 talented and well-known artists/ producers to produce singles based on 6 different Air Max series in their unique music styles, and collected them into a phenomenal album- remix my AIRS.

To encourage the most users interaction, an H5 page was created and users can customize their own Air Max music through a selection of interesting questions.

Nike Air Max 在2017年迎来其30周年。作为Nike Air Max 30周年庆典的环节之一,S.T.D.挑选了国内才华横溢的知名音乐家制作了一张意义非凡的专辑。

在这张专辑中,6位音乐人将6款不同的Air Max系列用自己独有的风格诠释在六首音乐当中。

为了最大化地增进互动,这张专辑还以H5问答的形式让用户自由搭配属于自己的Air Max音乐。


NIKE NRC JUST DO IT SUNDAY X SWING

Celebrating Nike Air Max's 30 years anniversary campaign KISS MY AIRS and promoting Nike Training Club, S.T.D. worked with NTC to organize an unique running & party experience which started with a 5 km night running from Nike's Huaihai road branch, and ended in one of Shanghai's most popular bars Arcade providing participants with all night free drinks and good music.

To make the most exposure and influence in public, S.T.D. invited a group of KOLs in fashion, music and culture industries to join the night. 

作为Nike Air Max 2017年30周年庆典 KISS MY AIRS 的一部分,S.T.D.与Nike Training Club组织了一场结合夜跑与派对的时尚活动。从Nike 淮海路体验店起跑经过5公里后到达Arcade酒吧,所有参与夜跑的成员都能在Arcade享受整晚畅饮与美好音乐。

S.T.D.邀请了时尚、音乐,以及文化领域最有影响力的意见领袖加入当晚的活动,为活动达到最好的宣传与影响效果。 


ACNE STUDIOS CHINA LAUNCH

S.T.D. hosted Acne China's 2017 launch party in Beijing. We invited two music producers Howie Lee and Jeffwhatever who  represent trends in both music and fashion. 

We also invited key influential individuals who lead young consumers' shopping preference to the launch party.

Acne Studio 2017年首次登陆中国的亮相派对由S.T.D.掌舵。

我们邀请了能够代表当下音乐潮流的时尚音乐人Howie Lee和Jeffwhatever也为Acne请来京城最具影响力和消费力的年轻酷炫群体。


H&M Loves Music

For the last three consecutive years, S.T.D. has taken the lead on H&M's love for music campaign. We've exposed upcoming artists from China and the world to H&M audiences on the mainland. We've also sent reporters to Coachella for the inside scoop and allowed fans to create mixtape covers for their favorite artists. Not to mention throwing some of the biggest parties of the summer with the talented likes of Blood Orange, Tokimonsta, Alunageorge, Yelle and Giraffage in Shanghai, Chengdu, Hongkong and Beijing. 

在过去的三年,S.T.D. 一直在为H&M LOVES MUSIC概念幕后出谋划策。今年我们再次把新兴的中国和海外艺人带到H&M受众的视野。我们安排特邀明星嘉宾经历世界最大音乐节之一Coachella并带回独家报道,H&M LOVES MUSIC的H5音乐创意网站鼓励用户互动为喜爱艺人的mixtape创作封面。最后Blood Orange, Tokimonsta, Alunageorge, Yelle 和 Giraffage 加盟到上海,成都,香港和北京H&M夏季四城巡演,为整个H&M LOVES MUSIC画上美好句号。

See the full photo recap


MO & CO.

In 2015, S.T.D. and Mo & Co. embarked on a creative journey through music and space with the campaign Music to FutureMusic to Future’s focus was to unearth some of China’s top electronic producers with an interactive science fiction backdrop. Via a mobile HTML5 site users were able to create their own short 20 second science fiction GIF complete with their favourite track from a pool of Chinese producers. This concept was later taken on tourin major shopping malls in Beijing, Shanghai and Guangzhou where people could interactively make the gif on site.

2015年,S.T.D. 和 Mo & Co. 一起集思广益将太空和音乐元素结合创作了Music to Future的创意之旅。Music to Future发掘中国顶尖的电子音乐制作人,和互动科学幻想的画面融合。通过手机HTML5网站,用户可以选择喜欢的中国音乐制作人歌曲和20秒太空元素画面创作自己喜欢的GIF分享到自己社交平台。最后我们把这个概念落实到互动太空舱装置,在上海北京广州三地地标性商场进行展览,并把人流带回这个H5站。

 


VANS - House of vans

Since it's debut in 2014, we've worked closely with Vans in delivering world class musical experiences. We've had the pleasure to lead the music direction and book some truly jaw dropping shows around China. Needless to say House of Vans has been setting it off like a house on fire with acts including Joey Bada$$, Theophilius London,Peaches, Pusha T, Two Fresh, and Tuxedo by Mayer hawthorne and Jack One. 

自2014, 我们与Vans紧密合作为House of Vans打造最兴奋最专业的音乐体验。我们很荣幸为喜欢的品牌一起研究音乐导向和邀请安排知名国内外艺人在中国创造一系列激动人心的时刻,其中包括Joey Bada$$, Theophilius London, Peaches, Pusha T, Two Fresh, Tuxedo by Mayer hawthorne and Jack One.

See the full photo recap


CONVERSE

S.T.D. and Converse have been catalysing Chinese youth culture on the street for the better half of the last decade. This includes massive separate national tours with HEALTH, Trashtalk and Thrasher Magazine King of the Road tour, a nationwide band search and a pop-up Rubber Tracks studio in Shanghai and Beijing - these are just some of the examples on how we've encouraged the youth scream and not whimper.

在过去的五年,S.T.D. 和 Converse频频合作共同推进中国的青年文化发展。其中包括HEALTH和Trashtalk的大型全国巡演, Converse与滑板杂志Thrasher共同king of the road巡演,Rubber Tracks在北京和上海的pop-up录音室的制作和全国乐队招募。


LANE CRAWFORD

Lane Crawford pulled off one of the largest and most talked about store openings in Shanghai for 2013. S.T.D. was an integral player in this and created a pop up Arcade bar complete with standing video game machines. We also supplied our very own R3 to DJ alongside Italian fashion icon Marcelo Burlon.  

2013,连卡佛在上海举办了名声大噪的新店开张活动。 S.T.D.作为重要的拍档在现场呈现了pop-up Arcade酒吧和我们引以为傲的复古游戏机装置。同时S.T.D. 创始人之一R3 作为在上海最具音乐影响力的人物之一和意大利时装标志Marcelo Burlon一同表演。